This is a snippet from the novel I’m writing this month. Here, I editorialize about advertising:
The freeway billboards along 101 are dominated by tech companies. Tom had never quite understood the point of this; how much product could really be moved by this sort of advertising? What about the companies, like the search engines, that hardly had a product at all? Was it an attempt to influence the culture of the Valley, to build “buzz” among the cubicle dwellers who commuted north and south everyday? (And more than drones made that commute; one of the oddities of Valley traffic jams was the quarter-million dollar Bentley stuck in traffic. Why would someone with so much money want to waste his life that way?)
